HORTIHEROES: VALUES

WE ARE HORTIHEROES, WE ARE…

PASSIONATE ABOUT THE DUTCH FOOD & FLOWER INDUSTRY

We believe in the power and potential of the Netherlands’ most exciting, innovative industry. With our sector, we make a major contribution to a healthy, liveable green world without hunger.

INNOVATORS & WILL CHALLENGE THE STATUS QUO

We are an entrepreneurial, ambitious community with an urge to innovate, fresh perspectives and the guts to take action. We challenge the status quo, dare to step out of our comfort zone, fail and turn resistance into new insights and growth!

WE ARE HORTIHEROES, WE ARE…

THINKING BIG, STARTING SMALL

For centuries, we have been known worldwide for the Dutch Food & Flower industry. But we aspire to more. 1% of improvement per day makes us twice as good in 70 days. The world is our playing field, the Netherlands our ‘breeding ground’, and we believe that (cross) sectoral cooperation with talent gives us ‘superhuman powers’.

THIRSTY FOR LEARNING & WORKING HARD, PLAYING HARD

We want to keep learning, developing and are always open to feedback, change and cooperation. Our goal is growth. Growth of us as individuals, growth of companies in this sector and above all growth of a healthy, green and liveable world. We work hard for that, but we also make time for relaxation and celebrating successes to play at the highest level!