{"id":10876,"date":"2026-05-27T11:49:54","date_gmt":"2026-05-27T09:49:54","guid":{"rendered":"https:\/\/hortiheroes.com\/?post_type=klantverhalen&#038;p=10876"},"modified":"2026-05-27T12:00:25","modified_gmt":"2026-05-27T10:00:25","slug":"hoe-best-fresh-group-innovatie-van-binnenuit-aanjaagt","status":"publish","type":"klantverhalen","link":"https:\/\/hortiheroes.com\/en\/klantverhalen\/hoe-best-fresh-group-innovatie-van-binnenuit-aanjaagt\/","title":{"rendered":"Hoe Best Fresh Group innovatie van binnenuit aanjaagt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10876\" class=\"elementor elementor-10876\" data-elementor-post-type=\"klantverhalen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec32eba e-flex e-con-boxed e-con e-parent\" data-id=\"ec32eba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d8298 elementor-widget elementor-widget-text-editor\" data-id=\"b5d8298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Wat gebeurt er als je medewerkers van verschillende bedrijven binnen \u00e9\u00e9n groep echt met elkaar laat samenwerken aan uitdagingen uit de praktijk? Bij Best Fresh Group weten ze het antwoord: mensen voelen eigenaarschap, zoeken elkaar sneller op, en de verbeteringen zijn blijvend.<\/strong><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">HortiHeroes ontwikkelde een op maat gemaakt <a href=\"https:\/\/hortiheroes.com\/education\/incompany\/\">incompany programma<\/a> voor Best Fresh Group, afgestemd op de specifieke wensen van de organisatie en haar medewerkers. Geen standaardpakket, maar een traject dat aansluit op de cultuur, de uitdagingen \u00e9n de ambitie van de bedrijven binnen de groep.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2170462 elementor-widget elementor-widget-heading\" data-id=\"2170462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Verbinding binnen een diverse organisatie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8195c03 elementor-widget elementor-widget-text-editor\" data-id=\"8195c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">De kracht van Best Fresh Group zit in de zelfstandigheid van de afzonderlijke bedrijven. Maar juist die zelfstandigheid maakt samenwerking over de grenzen van bedrijven heen soms een uitdaging. Het incompany traject doorbreekt dat bewust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da53013 e-flex e-con-boxed e-con e-child\" data-id=\"4da53013\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c614e18 e-con-full e-flex e-con e-child\" data-id=\"3c614e18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb3f574 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2fb3f574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 600 600\" style=\"enable-background:new 0 0 600 600;\" xml:space=\"preserve\"> <rect x=\"67.1\" y=\"406.5\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"372.7\" y=\"406.6\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"33.1\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"261.2,79.6 33.4,79.6 33.3,338.1 \"><\/polygon> <rect x=\"147.4\" y=\"338.3\" style=\"fill:#003532;\" width=\"113.7\" height=\"181.9\"><\/rect> <rect x=\"338.7\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"566.7,79.6 338.9,79.6 338.9,338.1 \"><\/polygon> <rect x=\"418.9\" y=\"372.4\" transform=\"matrix(3.017614e-03 -1 1 3.017614e-03 79.012 937.7797)\" style=\"fill:#003532;\" width=\"181.9\" height=\"113.7\"><\/rect> <\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71150f2c e-con-full e-flex e-con e-child\" data-id=\"71150f2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2467895c elementor-widget elementor-widget-heading\" data-id=\"2467895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Tijdens dit traject zie je juist dat collega's van de verschillende bedrijven samenwerken. Het leuke is dat de verbinding daarna ook blijft bestaan en de collega's elkaar daarna makkelijker en sneller opzoeken.\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685e7993 elementor-widget elementor-widget-heading\" data-id=\"685e7993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maud Valstar - Brand &amp; Innovation Manager bij Farmhouse International (onderdeel van Best Fresh Group)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd8f33 elementor-widget elementor-widget-image\" data-id=\"bdd8f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-14.17.34-2-300x225.jpeg\" class=\"attachment-medium size-medium wp-image-10880\" alt=\"\" srcset=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-14.17.34-2-300x225.jpeg 300w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-14.17.34-2-1024x768.jpeg 1024w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-14.17.34-2-768x576.jpeg 768w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-14.17.34-2-1536x1152.jpeg 1536w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-14.17.34-2-16x12.jpeg 16w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-14.17.34-2.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d934b elementor-widget elementor-widget-heading\" data-id=\"e9d934b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meer dan leren alleen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12090e elementor-widget elementor-widget-text-editor\" data-id=\"c12090e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Wat het traject onderscheidt, is de combinatie van een persoonlijk ontwikkeltraject en het werken aan echte opdrachten uit de organisatie. Deelnemers gaan niet alleen aan de slag met theorie, ze pakken concrete uitdagingen op en zetten daar daadwerkelijk iets mee in beweging.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Maud:<em> &#8220;Je ziet dat het echt werkt voor zowel de medewerkers als de bedrijven en dat het niet blijft bij &#8216;leren en kennis delen&#8217; alleen. Mensen voelen eigenaarschap en pakken de ruimte om iets neer te zetten. Het mooie daarbij is, is dat het niet stopt na afloop, maar juist verder opgepakt wordt.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d076d4 elementor-widget elementor-widget-image\" data-id=\"7d076d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/1772033997512-1-300x225.jpeg\" class=\"attachment-medium size-medium wp-image-10878\" alt=\"\" srcset=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/1772033997512-1-300x225.jpeg 300w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/1772033997512-1-768x576.jpeg 768w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/1772033997512-1-16x12.jpeg 16w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/05\/1772033997512-1.jpeg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6859dce elementor-widget elementor-widget-heading\" data-id=\"6859dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resultaten die blijven<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf14a8c elementor-widget elementor-widget-text-editor\" data-id=\"cf14a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Het mooiste bewijs van een geslaagd traject? Dat de projecten ook daadwerkelijk worden uitgevoerd. Niet als papieren opdracht, maar als blijvende verandering binnen de organisatie.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>&#8220;Het leukste resultaat is dat de gedane projecten ook echt worden uitgevoerd binnen de organisatie. Doordat we de opdrachten behapbaar maken, zijn ze realistisch uit te voeren en dus kan er resultaat behaald worden. Daardoor verloopt de uitvoering soepeler en worden veranderingen ook daadwerkelijk gerealiseerd en daar zijn we enorm trots op!&#8221;<\/em><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Inmiddels heeft Best Fresh Group meerdere edities van het incompany traject gepland. Bewijs dat het werkt, en dat het blijft werken.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Benieuwd wat een incompany traject voor jouw organisatie kan betekenen? Neem <a href=\"https:\/\/hortiheroes.com\/contact\/\">contact<\/a> op of <a href=\"https:\/\/hortiheroes.com\/education\/incompany\/\">lees meer<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cba784 e-grid e-con-boxed e-con e-parent\" data-id=\"1cba784\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10879,"template":"","class_list":["post-10876","klantverhalen","type-klantverhalen","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe Best Fresh Group innovatie van binnenuit aanjaagt - Hortiheroes<\/title>\n<meta name=\"description\" content=\"HortiHeroes ontwikkelde een op maat gemaakt incompany programma voor Best Fresh Group, afgestemd op de specifieke wensen van de organisatie en haar medewerkers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hortiheroes.com\/en\/klantverhalen\/hoe-best-fresh-group-innovatie-van-binnenuit-aanjaagt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe Best Fresh Group innovatie van binnenuit aanjaagt - 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