{"id":10544,"date":"2026-01-30T09:26:28","date_gmt":"2026-01-30T08:26:28","guid":{"rendered":"https:\/\/hortiheroes.com\/?p=10544"},"modified":"2026-01-30T09:38:36","modified_gmt":"2026-01-30T08:38:36","slug":"herofestival-20266","status":"publish","type":"post","link":"https:\/\/hortiheroes.com\/en\/herofestival-20266\/","title":{"rendered":"NXT HeroFestival 2026 brengt innovatie in actie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10544\" class=\"elementor elementor-10544\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e508b67 e-flex e-con-boxed e-con e-parent\" data-id=\"7e508b67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f1bf elementor-widget elementor-widget-heading\" data-id=\"b6f1bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">120 pioniers werken samen aan concrete oplossingen voor de Food &amp; Flower industrie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d40aad6 elementor-widget elementor-widget-text-editor\" data-id=\"5d40aad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Woerden<\/strong> \u2013 <strong>Hoe zorg je dat innovatie niet blijft hangen in plannen en pilots, maar daadwerkelijk leidt tot actie in de praktijk? Op 29 januari 2026 kwamen 120 telers, startup &amp; scale-up founders, ondernemers, investeerders en beleidsmakers samen tijdens het NXT HeroFestival 2026 in KAS Woerden. Met het thema INNOVATION IN ACTION stond \u00e9\u00e9n vraag centraal: hoe versnellen we samen innovatie in een sector die onder druk staat door uitdagingen rondom energie, arbeid, plantgezondheid, water en verdienmodellen?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b8003b elementor-widget elementor-widget-text-editor\" data-id=\"72b8003b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Het NXT HeroFestival werd georganiseerd door HortiHeroes, RoboCrops by NXTGEN en Division Q, in samenwerking met impactpartners World Horti Center, HortiScience Innovation Center en Holland High Tech. Samen brachten zij het innovatie-ecosysteem van de Food &amp; Flower industrie bij elkaar, niet om te praten, maar om te doen!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7678eb elementor-widget elementor-widget-heading\" data-id=\"f7678eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Van praten naar doen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8be86 elementor-widget elementor-widget-text-editor\" data-id=\"7a8be86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Waar innovatie vaak blijft steken in goede intenties, draaide het NXT HeroFestival 2026 nadrukkelijk om actie. Tijdens Part 1 werkten ruim 70 deelnemers in interactieve sessies aan actuele uitdagingen uit de praktijk. In kleine, diverse groepen werden vraagstukken rondom o.a. technologie, het imago van de sector en data gekoppeld aan concrete oplossingen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6489122 e-flex e-con-boxed e-con e-child\" data-id=\"6489122\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28a23e1e e-con-full e-flex e-con e-child\" data-id=\"28a23e1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-690646d6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"690646d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 600 600\" style=\"enable-background:new 0 0 600 600;\" xml:space=\"preserve\"> <rect x=\"67.1\" y=\"406.5\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"372.7\" y=\"406.6\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"33.1\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"261.2,79.6 33.4,79.6 33.3,338.1 \"><\/polygon> <rect x=\"147.4\" y=\"338.3\" style=\"fill:#003532;\" width=\"113.7\" height=\"181.9\"><\/rect> <rect x=\"338.7\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"566.7,79.6 338.9,79.6 338.9,338.1 \"><\/polygon> <rect x=\"418.9\" y=\"372.4\" transform=\"matrix(3.017614e-03 -1 1 3.017614e-03 79.012 937.7797)\" style=\"fill:#003532;\" width=\"181.9\" height=\"113.7\"><\/rect> <\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef9b7c5 e-con-full e-flex e-con e-child\" data-id=\"ef9b7c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8d24cf elementor-widget elementor-widget-heading\" data-id=\"2e8d24cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cHet bijzondere vandaag was hoe open mensen waren om kennis en idee\u00ebn te delen. Dat meerdere innovators uit \u00e9\u00e9n sector samen kritisch meedenken en bouwen aan oplossingen, is echt niet vanzelfsprekend, en juist daarom zo krachtig.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58115fd9 elementor-widget elementor-widget-heading\" data-id=\"58115fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Loet Rummenie - HortiScience Innovation Center<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2be61077 elementor-widget elementor-widget-spacer\" data-id=\"2be61077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5429a45f e-flex e-con-boxed e-con e-child\" data-id=\"5429a45f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bcaee51 e-con-full e-flex e-con e-child\" data-id=\"1bcaee51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56b30e37 elementor-widget elementor-widget-image\" data-id=\"56b30e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-35_websize-1024x683.jpg\" class=\"attachment-large size-large wp-image-10549\" alt=\"\" srcset=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-35_websize-1024x683.jpg 1024w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-35_websize-300x200.jpg 300w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-35_websize-768x512.jpg 768w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-35_websize-1536x1024.jpg 1536w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-35_websize-18x12.jpg 18w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-35_websize.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419d9618 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"419d9618\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2023\/04\/Hoekje-groen.svg\" class=\"attachment-large size-large wp-image-2370\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6682b827 e-con-full e-flex e-con e-child\" data-id=\"6682b827\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aede9ea elementor-widget elementor-widget-image\" data-id=\"3aede9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-12_websize-1024x683.jpg\" class=\"attachment-large size-large wp-image-10552\" alt=\"\" srcset=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-12_websize-1024x683.jpg 1024w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-12_websize-300x200.jpg 300w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-12_websize-768x512.jpg 768w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-12_websize-1536x1024.jpg 1536w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-12_websize-18x12.jpg 18w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-12_websize.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ba3b29 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"14ba3b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2023\/04\/Hoekje-groen.svg\" class=\"attachment-large size-large wp-image-2370\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d17ee29 elementor-widget elementor-widget-spacer\" data-id=\"5d17ee29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f744c58 elementor-widget elementor-widget-heading\" data-id=\"5f744c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inspirerend middagprogramma met scherpe inzichten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3041b713 elementor-widget elementor-widget-text-editor\" data-id=\"3041b713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Part 2 kwamen daar nog 50 deelnemers bij voor een plenair programma waarin de inzichten uit de interactieve sessies werden gedeeld en verdiept. E\u00e9n van de hoogtepunten was de keynote van Danny Makkelie, scheidsrechter betaald voetbal. In zijn verhaal trok hij parallellen tussen topsport, leiderschap en het bedrijfsleven.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-583e1514 e-flex e-con-boxed e-con e-child\" data-id=\"583e1514\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c69f8dd e-con-full e-flex e-con e-child\" data-id=\"6c69f8dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81bb7a7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"81bb7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 600 600\" style=\"enable-background:new 0 0 600 600;\" xml:space=\"preserve\"> <rect x=\"67.1\" y=\"406.5\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"372.7\" y=\"406.6\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"33.1\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"261.2,79.6 33.4,79.6 33.3,338.1 \"><\/polygon> <rect x=\"147.4\" y=\"338.3\" style=\"fill:#003532;\" width=\"113.7\" height=\"181.9\"><\/rect> <rect x=\"338.7\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"566.7,79.6 338.9,79.6 338.9,338.1 \"><\/polygon> <rect x=\"418.9\" y=\"372.4\" transform=\"matrix(3.017614e-03 -1 1 3.017614e-03 79.012 937.7797)\" style=\"fill:#003532;\" width=\"181.9\" height=\"113.7\"><\/rect> <\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a848202 e-con-full e-flex e-con e-child\" data-id=\"6a848202\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12dd3e9f elementor-widget elementor-widget-heading\" data-id=\"12dd3e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cEchte vooruitgang ontstaat wanneer we durven experimenteren, kennis delen, buiten de comfortzone treden en waar nodig investeringen als collectief dragen. Diezelfde beweging zien we ook in de Food &amp; Flower industrie, waar HortiHeroes de voorzet geeft, maar het kampioenschap alleen gezamenlijk wordt gewonnen.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38dfece7 elementor-widget elementor-widget-heading\" data-id=\"38dfece7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Danny Makkelie - scheidsrechter betaald voetbal<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1937573b elementor-widget elementor-widget-spacer\" data-id=\"1937573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27581310 elementor-widget elementor-widget-text-editor\" data-id=\"27581310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Daarnaast waren er pitches van deelnemers uit de HortiHeroes Class of 2025, waarin zij de resultaten van hun projecten presenteerden, en team Certiflow als publiekswinnaar uit de bus kwam. Het programma werd aangevuld met een vooruitblik op de sector door de festivalpartners en Rik Pantjes, Teamlead Agrifood Business Development bij Invest-NL, over keuzes, kapitaal en versnelling richting de toekomst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5edfdc42 e-con-full e-flex e-con e-child\" data-id=\"5edfdc42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-45ff4094 e-con-full e-flex e-con e-child\" data-id=\"45ff4094\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f57da7 elementor-widget elementor-widget-image\" data-id=\"f57da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-56_websize-1024x683.jpg\" class=\"attachment-large size-large wp-image-10548\" alt=\"\" srcset=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-56_websize-1024x683.jpg 1024w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-56_websize-300x200.jpg 300w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-56_websize-768x512.jpg 768w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-56_websize-1536x1024.jpg 1536w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-56_websize-18x12.jpg 18w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-56_websize.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45879ad1 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"45879ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2023\/04\/Hoekje-groen.svg\" class=\"attachment-large size-large wp-image-2370\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bc3f4c4 e-con-full e-flex e-con e-child\" data-id=\"6bc3f4c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-362e4ffb elementor-widget elementor-widget-image\" data-id=\"362e4ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-57_websize-1024x683.jpg\" class=\"attachment-large size-large wp-image-10547\" alt=\"\" srcset=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-57_websize-1024x683.jpg 1024w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-57_websize-300x200.jpg 300w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-57_websize-768x512.jpg 768w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-57_websize-1536x1024.jpg 1536w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-57_websize-18x12.jpg 18w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/01\/Captured-by-Lot-57_websize.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d611c4a elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"5d611c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2023\/04\/Hoekje-groen.svg\" class=\"attachment-large size-large wp-image-2370\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342ce96c elementor-widget elementor-widget-spacer\" data-id=\"342ce96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b14ec15 elementor-widget elementor-widget-heading\" data-id=\"7b14ec15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Samenwerking als sleutel tot versnelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ed3a8 elementor-widget elementor-widget-text-editor\" data-id=\"f7ed3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Het NXT HeroFestival 2026 onderstreepte opnieuw dat de grote transities in de Food &amp; Flower industrie niet door \u00e9\u00e9n partij kunnen worden opgelost. Door telers, technologie, kennis en kapitaal samen te brengen binnen \u00e9\u00e9n ecosysteem, ontstaat de beweging die nodig is om innovatie daadwerkelijk in actie te brengen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-682bb7d e-con-full e-flex e-con e-child\" data-id=\"682bb7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6c94846 e-con-full e-flex e-con e-child\" data-id=\"6c94846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-093c981 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"093c981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 600 600\" style=\"enable-background:new 0 0 600 600;\" xml:space=\"preserve\"> <rect x=\"67.1\" y=\"406.5\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"372.7\" y=\"406.6\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"33.1\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"261.2,79.6 33.4,79.6 33.3,338.1 \"><\/polygon> <rect x=\"147.4\" y=\"338.3\" style=\"fill:#003532;\" width=\"113.7\" height=\"181.9\"><\/rect> <rect x=\"338.7\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"566.7,79.6 338.9,79.6 338.9,338.1 \"><\/polygon> <rect x=\"418.9\" y=\"372.4\" transform=\"matrix(3.017614e-03 -1 1 3.017614e-03 79.012 937.7797)\" style=\"fill:#003532;\" width=\"181.9\" height=\"113.7\"><\/rect> <\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d700af e-con-full e-flex e-con e-child\" data-id=\"1d700af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-734c66c elementor-widget elementor-widget-heading\" data-id=\"734c66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cDe uitdagingen in onze sector zijn groot, maar de bereidheid om samen te werken is dat ook. Dit festival laat zien dat innovatie geen individueel project is, maar een gezamenlijke effort. Wij geven de voorzet, maar de echte impact ontstaat doordat mensen hier samen verantwoordelijkheid nemen en in actie komen.\u201d <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcb82e elementor-widget elementor-widget-heading\" data-id=\"1dcb82e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Puck van Holsteijn - CEO van HortiHeroes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1b4f7e elementor-widget elementor-widget-spacer\" data-id=\"7c1b4f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d265a67 elementor-widget elementor-widget-text-editor\" data-id=\"1d265a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NXT HeroFestival is seeded by HortiHeroes, <a href=\"http:\/\/robocrops.tech\/\">Robocrops<\/a>, <a href=\"https:\/\/nxtgenhightech.nl\/agrifood\/\">NXTGEN<\/a> and <a href=\"http:\/\/divisionq.nl\/\">Division Q<\/a> in samenwerking met impact partners <a href=\"https:\/\/www.worldhorticenter.nl\/\">World Horti Center<\/a>, <a href=\"https:\/\/www.hiceu.com\/\">HortiScience Innovation Center<\/a> and <a href=\"https:\/\/hollandhightech.nl\/\">Holland High Tech<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>120 pioniers werken samen aan concrete oplossingen voor de Food &amp; Flower industrie Woerden \u2013 Hoe zorg je dat innovatie niet blijft hangen in plannen en pilots, maar daadwerkelijk leidt tot actie in de praktijk? Op 29 januari 2026 kwamen 120 telers, startup &amp; scale-up founders, ondernemers, investeerders en beleidsmakers samen tijdens het NXT HeroFestival [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NXT HeroFestival 2026 brengt innovatie in actie - Hortiheroes<\/title>\n<meta name=\"description\" content=\"Met het thema INNOVATION IN ACTION stond \u00e9\u00e9n vraag centraal: hoe versnellen we samen innovatie in een sector die onder druk staat door uitdagingen rondom energie, arbeid, plantgezondheid, water en verdienmodellen?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hortiheroes.com\/en\/herofestival-20266\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NXT HeroFestival 2026 brengt innovatie in actie - 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