{"id":11306,"date":"2026-10-01T08:00:00","date_gmt":"2026-10-01T06:00:00","guid":{"rendered":"https:\/\/hortiheroes.com\/?p=11306"},"modified":"2026-09-30T12:04:17","modified_gmt":"2026-09-30T10:04:17","slug":"hortiheroes-lanceert-nieuwe-startup-programmas","status":"publish","type":"post","link":"https:\/\/hortiheroes.com\/en\/hortiheroes-lanceert-nieuwe-startup-programmas\/","title":{"rendered":"HortiHeroes lanceert nieuwe Startup Programma&#8217;s"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11306\" class=\"elementor elementor-11306\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f3c522 e-flex e-con-boxed e-con e-parent\" data-id=\"33f3c522\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd95970 elementor-widget elementor-widget-heading\" data-id=\"6dd95970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Drie routes voor innovators in iedere groeifase <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e67bf9 elementor-widget elementor-widget-text-editor\" data-id=\"40e67bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW45975595 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45975595 BCX0\">Een goed idee alleen verandert de Food &amp; <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW45975595 BCX0\">Flower<\/span><span class=\"NormalTextRun SCXW45975595 BCX0\"> industrie niet. Innovators moeten de sector leren kennen, de juiste mensen vinden en kunnen bewijzen welke waarde hun oplossing toevoegt. Daarom vernieuwt <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW45975595 BCX0\">HortiHeroes<\/span><span class=\"NormalTextRun SCXW45975595 BCX0\"> per 1 oktober haar <a href=\"https:\/\/hortiheroes.com\/en\/startup\/\">Startup Programma&#8217;s<\/a>. Met drie verschillende routes ondersteunt <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW45975595 BCX0\">HortiHeroes<\/span><span class=\"NormalTextRun SCXW45975595 BCX0\"> innovators van eerste verkenning tot internationale groei.<\/span><\/span><span class=\"EOP Selected SCXW45975595 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21489e16 elementor-widget elementor-widget-text-editor\" data-id=\"21489e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">De Food &amp; Flower industrie staat voor grote uitdagingen. Van klimaatverandering en schaarste aan arbeid en grondstoffen, tot nieuwe voedselketens en de transitie naar duurzamere productie. Dat vraagt om innovatie en om nieuwe oplossingen die hun weg naar de praktijk weten te vinden.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Daarom introduceert HortiHeroes een vernieuwde Innovation Journey met drie routes: <\/span><span data-contrast=\"none\">HortiHeroes Explore, Market Entry en Growth &amp; Globalisation. Niet iedere startup of scale-up heeft immers op hetzelfde moment dezelfde ondersteuning nodig.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646c8b76 elementor-widget elementor-widget-heading\" data-id=\"646c8b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Van eerste verkenning tot internationale groei<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccfeac3 elementor-widget elementor-widget-text-editor\" data-id=\"2ccfeac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><a href=\"https:\/\/hortiheroes.com\/en\/startup\/hortiheroes-explore\/\">HortiHeroes Explore<\/a> is de gratis en open ingang voor innovators die willen ontdekken wat hun idee, technologie of oplossing voor de Food &amp; Flower industrie kan betekenen. Ge\u00efnteresseerden maken met een onboarding pack kennis met de sector, actuele uitdagingen, relevante spelers, events en de HortiHeroes-community. Explore richt zich met name op idee\u00ebn in een vroege fase, maar staat ook open voor innovators uit andere sectoren en het buitenland.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Het <a href=\"https:\/\/hortiheroes.com\/en\/startup\/market-entry-program\/\">Market Entry Program<\/a> is er voor geselecteerde startups met een werkende, marktklare oplossing die hun positie in de Nederlandse Food &amp; Flower industrie willen opbouwen. Zij krijgen toegang tot sectorkennis, peers en experts, zichtbaarheid en marktintroducties. En ontdekken routes naar onder andere pilots, validatie en funding.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Voor scale-ups is er het Growth &amp; Globalisation Program. Dit gezamenlijke programma van HortiHeroes en World Horti Center combineert de innovatiecommunity en gerichte support van HortiHeroes met het netwerk, de zichtbaarheid en partnervoordelen van <a href=\"https:\/\/www.worldhorticenter.nl\/\">World Horti Center<\/a>. Het programma richt zich op organisaties die hun commerci\u00eble positie willen versterken en nationaal en internationaal verder willen groeien.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2182b906 e-flex e-con-boxed e-con e-child\" data-id=\"2182b906\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54362513 e-con-full e-flex e-con e-child\" data-id=\"54362513\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6275ef9b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6275ef9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 600 600\" style=\"enable-background:new 0 0 600 600;\" xml:space=\"preserve\"> <rect x=\"67.1\" y=\"406.5\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"372.7\" y=\"406.6\" style=\"fill:#005645;enable-background:new ;\" width=\"194\" height=\"113.7\"><\/rect> <rect x=\"33.1\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"261.2,79.6 33.4,79.6 33.3,338.1 \"><\/polygon> <rect x=\"147.4\" y=\"338.3\" style=\"fill:#003532;\" width=\"113.7\" height=\"181.9\"><\/rect> <rect x=\"338.7\" y=\"79.6\" style=\"fill:#005645;enable-background:new ;\" width=\"228\" height=\"258.8\"><\/rect> <polygon style=\"fill:#00915D;\" points=\"566.7,79.6 338.9,79.6 338.9,338.1 \"><\/polygon> <rect x=\"418.9\" y=\"372.4\" transform=\"matrix(3.017614e-03 -1 1 3.017614e-03 79.012 937.7797)\" style=\"fill:#003532;\" width=\"181.9\" height=\"113.7\"><\/rect> <\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc4afec e-con-full e-flex e-con e-child\" data-id=\"6dc4afec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a84a205 elementor-widget elementor-widget-heading\" data-id=\"a84a205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cInnovators hebben in iedere fase iets anders nodig. De \u00e9\u00e9n moet de sector eerst leren kennen, terwijl een ander al klaar is voor klanten, pilots of zelfs internationale groei. Met deze drie routes kunnen we veel gerichter aansluiten op waar een startup of scale-up op dat moment staat. Tegelijkertijd blijft onze kracht hetzelfde: de juiste mensen bij elkaar brengen en innovators helpen hun weg te vinden in de Food &amp; Flower industrie.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50092468 elementor-widget elementor-widget-heading\" data-id=\"50092468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Victor Meertens, Startup Lead HortiHeroes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59497646 elementor-widget elementor-widget-spacer\" data-id=\"59497646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639d363c elementor-widget elementor-widget-image\" data-id=\"639d363c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-scaled.png\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-1024x576.png\" class=\"attachment-large size-large wp-image-11120\" alt=\"\" srcset=\"https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-1024x576.png 1024w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-300x169.png 300w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-768x432.png 768w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-1536x864.png 1536w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-2048x1152.png 2048w, https:\/\/hortiheroes.com\/wp-content\/uploads\/2026\/09\/HortiHeroes-Innovation-Journey-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ae8a9c elementor-widget elementor-widget-spacer\" data-id=\"11ae8a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d6fc7 elementor-widget elementor-widget-heading\" data-id=\"91d6fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where do you fit in?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12a80 elementor-widget elementor-widget-text-editor\" data-id=\"b12a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW184962155 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184962155 BCX0\">Met de nieuwe Startup Program<\/span><span class=\"NormalTextRun SCXW184962155 BCX0\">ma&#8217;s<\/span><span class=\"NormalTextRun SCXW184962155 BCX0\"> wil <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW184962155 BCX0\">HortiHeroes<\/span><span class=\"NormalTextRun SCXW184962155 BCX0\"> de route voor innovators duidelijker en toegankelijker maken<\/span><span class=\"NormalTextRun SCXW184962155 BCX0\">. Benieuwd wat <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW184962155 BCX0\">HortiHeroes<\/span><span class=\"NormalTextRun SCXW184962155 BCX0\"> hierin voor jou kan betekenen? <\/span><span class=\"NormalTextRun SCXW184962155 BCX0\">Ontdek de drie <a href=\"https:\/\/hortiheroes.com\/en\/startup\/\">Startup Program<\/a><\/span><a href=\"https:\/\/hortiheroes.com\/en\/startup\/\"><span class=\"NormalTextRun SCXW184962155 BCX0\">ma&#8217;s<\/span><\/a><span class=\"NormalTextRun SCXW184962155 BCX0\"> en vind jouw plek in de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW184962155 BCX0\">Innovation<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW184962155 BCX0\">Journey<\/span><span class=\"NormalTextRun SCXW184962155 BCX0\">.<\/span><\/span><span class=\"EOP SCXW184962155 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Drie routes voor innovators in iedere groeifase Een goed idee alleen verandert de Food &amp; Flower industrie niet. Innovators moeten de sector leren kennen, de juiste mensen vinden en kunnen bewijzen welke waarde hun oplossing toevoegt. Daarom vernieuwt HortiHeroes per 1 oktober haar Startup Programma&#8217;s. Met drie verschillende routes ondersteunt HortiHeroes innovators van eerste verkenning [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HortiHeroes lanceert nieuwe Startup Programma&#039;s - Hortiheroes<\/title>\n<meta name=\"description\" content=\"Daarom vernieuwt HortiHeroes per 1 oktober haar Startup Programma&#039;s. 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