{"id":4574,"date":"2022-05-26T11:03:32","date_gmt":"2022-05-26T11:03:32","guid":{"rendered":"https:\/\/hortiheroes.com\/?p=4574"},"modified":"2023-05-09T14:09:39","modified_gmt":"2023-05-09T13:09:39","slug":"winnaar-food-boost-challenge","status":"publish","type":"post","link":"https:\/\/hortiheroes.com\/en\/winnaar-food-boost-challenge\/","title":{"rendered":"Veggie Smooth Winnaar Food Boost Challenge"},"content":{"rendered":"

JONGEREN MEER GROENTE EN FRUIT LATEN ETEN: DEZE STUDENTEN WETEN HOE JE DAT VOOR ELKAAR KRIJGT<\/span><\/h3>\n
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Naaldwijk, 25 mei 2022 \u2013 Gisteren was het eindelijk zover, de finale van de Food Boost Challenge. Op het podium in het World Horti Center pitchten 10 studententeams hun idee voor het verleiden van jongeren tot het eten van meer groente- en fruitproducten voor een bomvolle zaal \u00e9n vakjury. Team Veggie Smooth kwam als grote winnaar uit de bus en gaat met \u20ac5.000,- en twee vliegtickets, van AppHarvest, naar de VS naar huis. Hiermee hopen zij hun concept van aantrekkelijke \u00e9n gezonde smoothies met hierin \u2018verstopt\u2019 60% groente en 40% fruit verder te kunnen ontwikkelen.<\/strong><\/div>\n
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Gezonde toekomst keihard nodig<\/strong>
\nWaarom de Food Boost Challenge? Simpelweg omdat het keihard nodig is voor een gezonde toekomst! Uit onderzoek blijkt dat 17% van de jongeren kampt met overgewicht. Deze leeftijdsgroep krijgt structureel te weinig groente- en fruit(producten) binnen, terwijl deze juist beschermen tegen ziektes. Samen met de initiatiefnemers\u00a0Medical Delta Living Lab VIT for Life<\/a>,\u00a0HortiHeroes<\/a>,\u00a0Foodvalley NL<\/a>\u00a0and\u00a0De Haagse Hogeschool<\/a>\u00a0als kennis- en onderzoekspartner \u00e9n de 34 betrokken partners werkten de 10 finalistenteams de afgelopen maanden aan hun concept. De teams konden idee\u00ebn inzenden in diverse categorie\u00ebn: producten, hotspots, technologie en \u2018routes to market\u2019. Tijdens de voorronde van de challenge dienden 25 teams hun idee in om jongeren meer groenten en fruit te laten eten.<\/p>\n

Unanieme winnaar
\n<\/strong>De jury was het unaniem eens over de winnaar: \u2018Veggie Smooth sluit perfect aan bij de missie en de doelgroep (12-20 jaar) van de Food Boost Challenge<\/a>. Er staat een duurzaam en aansprekend concept dat door de inzet van Yasmin en Alice in korte tijd zichtbare voortgang heeft gemaakt en op een vernieuwde wijze impact kan maken!\u2019 Naast Veggie Smooth ging PowerTower er met de publieksprijs vandoor, zij wisten ruim 400 van de 1500 uitgebrachte stemmen te bemachtigen.<\/p>\n

Inspiratie door Ron Simpson
\n<\/strong>Het was een inspirerende middag. Zo deelde De Haagse Hogeschool onderzoeksresultaten van de Food Boost Challenge die 200 studenten bij meer dan 2000 jongeren\/scholieren verzameld hebben. Hieruit blijkt dat de aanpak werkt en dat er een beweging in gang is gezet bij jongeren naar een positievere beleving aangaande groente en fruit. De middag werd afgesloten door Ron Simpson<\/a>, founder van o.a. The Avocado Show<\/a>, marketeer en jurylid tijdens de finale. Hij gaf inzichten in branding van zijn restaurantketen en gaf de finalisten mooie tips mee: \u201cGelikte marketing speelt niet altijd een rol, maak gebruik van het imperfecte en ga op die manier viraal.\u2019\u2019<\/p>\n

Foto\u2019s<\/b><\/a>\u00a0Finale\u00a0Food Boost Challenge | 24 mei 2022 | Captured By Lot.<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

JONGEREN MEER GROENTE EN FRUIT LATEN ETEN: DEZE STUDENTEN WETEN HOE JE DAT VOOR ELKAAR KRIJGT Naaldwijk, 25 mei 2022 \u2013 Gisteren was het eindelijk zover, de finale van de Food Boost Challenge. Op het podium in het World Horti Center pitchten 10 studententeams hun idee voor het verleiden van jongeren tot het eten van […]<\/p>\n","protected":false},"author":2,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nVeggie Smooth Winnaar Food Boost Challenge - Hortiheroes<\/title>\n<meta name=\"description\" content=\"Gisteren was het eindelijk zover, de finale van de Food Boost Challenge. Team Veggie Smooth kwam als grote winnaar uit de bus! 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