Startup Entry
As the Netherlands’ second most important economy, flexibility and ongoing innovation in the Food & Flower industry is a ‘must’. To achieve this we need pioneers, with innovations providing solutions to the world's greatest challenges. From inside and outside the industry. From the Netherlands but also beyond. Because the sector of the future runs on data, AI and robots, but also revolves around circular systems and smart use of natural raw materials and energy.
“The exposure we enjoyed in our first years via HortiHeroes for validation and finding the right entries into the network are invaluable. It helps in terms of finding potential (pilot) partners and customers. As for growth, together with World Horti Center, Topsector T&U and various trade fairs, it provides a great platform geared towards a national and international network.”
Bram Tijmons, co-founder Pats Drones
The hortiheroes startups
Hortiheroes startup entry? fabienne explains it in 1.5 minutes!
We offer start-ups…
- Access to knowledge and a network in the Food & Flower industry via, amongst other things, our industry experts.
- An innovative peer network of fellow start-up and scale-up founders.
- Pitch and showcase opportunities at various national and international HortiHeroes and Partner events.
- Visibility on our Start-up Wall in the World Horti Center, in trade magazines and online media.
- (test) facilities in cooperation with partners such as World Horti Center at start-up rates to suit you.
- Start-up expertise relating to organisational structure, finances and legal affairs, amongst others.
"HortiHeroes is the perfect partner specifically for those innovators trying to break into this world leading industry. Real introductions to real growers, leading to real (pilot) projects for real impact."
Willem Kesteloo, CEO & Co-founder FOTONIQ
Aftermovie Hortiheroes startup dinner 2025
We must continue to seek collaboration and connection to make this beautiful sector future-proof. Each year, we organize the Startup Dinner at World Horti Center. This exclusive event offers startups, scale-ups, investors, and entrepreneurs a unique opportunity to network and join forces to supercharge innovation. Through a matchmaking process, all guests are given the chance to get to know each other, share experiences, and spark new collaborations.
Get a taste of the vibe in the aftermovie and check out the photos from the latest edition!!
Register for HortiHeroes Start-up Entry
Practical information
- Investment: the first year is free, for some events and facilities a start-up contribution is required.
- Admission: following an intake you will be invited to pitch before the selection committee. Once admitted, we offer you a range of online and offline exposure opportunities throughout the year.
- Check our calendar for the upcoming Startup selection!
Vragen? Onze Community & Startup Lead Fabienne beantwoordt ze graag per mail of met een telefoontje.