GROWTH & GLOBALISATION PROGRAM
The HortiHeroes Growth & Globalisation Program is a joint program by HortiHeroes and World Horti Center for scale-ups and proven innovators looking to strengthen their commercial position and grow further in both the Dutch and international Food & Flower industry.
Not a standard scale-up program, but access to two powerful networks, relevant connections, visibility and international growth opportunities.
For scale-ups with proven potential
The program is designed for companies with a proven, scalable solution, typically at TRL 8 or above, with a clear product-market fit and commercial traction. Your revenue, customer base and/or team are growing, and you have both the organisation and ambition to scale further nationally or internationally. Naturally, your solution should address a relevant challenge within the Food & Flower industry.
International organisations that have already demonstrated traction in another market and are looking to enter or expand within the Dutch or international Food & Flower market are also welcome to join.
The network of HortiHeroes & World Horti Center
HortiHeroes Growth & Globalisation combines HortiHeroes’ targeted support and innovation community with the network, visibility and partner benefits of World Horti Center.
Through HortiHeroes, you gain access to peers, relevant industry initiatives, targeted introductions and visibility through selected channels and activities.
As a WHC Scale-up Partner, you also gain access to the World Horti Center network, physical and online visibility, selected events, delegations and partner activities, as well as a range of partner benefits.
Curious to see all the startups and scale-ups in our community? Take a look here:
Included as a WHC Scale-up Partner
As a WHC Scale-up Partner, you benefit from a range of advantages that strengthen your visibility, network and presence at World Horti Center:
- A company profile on the WHC website and in the visitor app.
- Physical visibility at World Horti Center, including logo placement on digital screens.
- Access to the WHC Agenda app, featuring relevant delegations, trade missions and guided tours.
- Invitations to partner meetings, themed sessions and industry-specific events.
- 20% discount on guided tours and the rental of meeting and event spaces.
- Free use of flexible workspaces and small meeting rooms, subject to availability.
WHAT DOES GROWTH & GLOBALISATION OFFER YOUR SCALE-UP?
- Personal activation & market insights: You start with a personalised onboarding and can discuss specific challenges and questions throughout the program. You gain relevant insights into the industry, market developments and potential routes forward.
- Community & partner network: You gain access to both the HortiHeroes community and the World Horti Center partner network, including relevant themed sessions and partner activities.
- Strategic connections & expertise: Where relevant, we make targeted introductions to growers, companies, investors and international partners.
- Visibility: Throughout the program, you are officially a HortiHeroes & WHC Scale-up Partner. You gain physical and online visibility through, among other things, the themed areas and relevant channels.
- International reach & growth opportunities: World Horti Center welcomes professionals, companies and delegations from around the world, creating international exposure and new opportunities. We also actively share relevant commercial opportunities, funding opportunities, trade missions and other growth initiatives.
- Events & partner benefits: You receive invitations to relevant events, partner sessions, delegations and potential pitching opportunities, and benefit from WHC partner advantages, including reduced rates for meeting rooms and events.
“The exposure we gained through HortiHeroes in our early years was invaluable in helping us validate our solution and find the right entry points into the network. It helped us connect with potential pilot partners and customers.”
Bram Tijmons - co-founder Pats Drones
Apply for Growth & Globalisation
Want to become part of the HortiHeroes community and the WHC partner network? Sign up your scale-up here!
Practical information
As a scale-up, you can participate for a maximum of two years in the HortiHeroes Growth & Globalisation Program.
- Investment: The annual fee is €3,950. After a maximum of two years, there is the option to continue as a regular World Horti Center partner.
- Admission: Admission is based on a fit assessment with HortiHeroes and World Horti Center, focusing on alignment with the community’s values and network.
Are you doubting between Market Entry and Growth & Globalisation? Get in touch with Victor.