Innovation
netwerk
About the Food & Flower Industry
Technology to feed & green the world
The Food & Flower industry is a high-tech industry developing the most advanced greenhouses and horticultural technology, in which vegetables, fruits, plants and flowers can grow with minimal amounts of water, fossil energy, chemical fertilizers and pesticides. Work is underway on vertical farms to grow in the least square footage possible, as well as more sustainable crops, which have more disease resistance. And work is being done on robotics, automation, drones and data optimization. On a mission to a green, livable, healthy world.
The challenges
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Labor
The scarcity of labor as well as the need for talent with new perspectives, knowledge and skills -
Raw materials
Producing with fewer resources (energy, water, food, growing media) -
Market
Shift in customer demands toward local, sustainable, year-round production, transparency about origins, ingredients and production methods -
Policy
Changes in laws and regulations -
Digitalization
Transition to (semi) autonomous cultivation and taking over repetitive work by robots
Do you want to make an impactful contribution to these challenges? You can do so by working or doing business in the Food & Flower industry!
HortiHeroes Ecosystem
HortiHeroes is building an innovation ecosystem to foster innovation through collaboration. We collaborate with established companies, startups, knowledge institutions, government and investors to address the challenges of the Food & Flower industry together. We train talent to innovate their businesses from within and connect innovative startups to established companies. Our office is located in World Horti Center, the knowledge and innovation center for international greenhouse horticulture.
Ecosysteem Hortiheroes
Click on the image to download it. Would you like to receive the ecosystem in high resolution or have a suggestion to make it even more complete? Then contact us!
