CEO for 1 Day

CEO for 1 Day
1 dag

Many students are still uncertain what they want to be ‘when they grow up’. Let alone in which sector they want to work. Are you a student? And are you up to the challenge of becoming CEO of a large company in the innovative and dynamic Food & Flower industry for a day? Great! Keep scrolling!

Every November we organise CEO for 1 Day. Curious about the second largest industry in the Netherlands? About the work being done every day to make a greener and healthier world, where everyone has access to fresh food? Then spend a day in the chair of one of the CEOs and give them your (un)solicited advice.

"It was such a great experience to get a behind-the-scenes look at Keukenhof for a day. I never expected it to be this educational and enjoyable. After this day, I’m definitely considering a career switch to the private sector. So even if you think ‘food and flower industry... that’s not for me’ — just sign up anyway!"

- Adam Emara, participant CEO for 1 Day 2024

What will you do?

It’s all in the name: you literally will spend a day shadowing one of the biggest CEOs from the Food & Flower industry. You get to know the company, its activities and you are presented with a business issue which you are allowed to provide your honest opinion on! This way you contribute to the future vision of the company in question.

“Thanks to ‘Director for a Day’, I learned and experienced so much about this amazing sector in a very short time. I was positively surprised by the importance of innovation and communication — and by the passion with which growers and others speak and work in this incredibly interesting industry.”

- Thijs Legel, Participant CEO for 1 Day 2024

Are you…

Sounds like you could be one of our 25 student directors! The next edition takes place from 17 to 21 November 2025. Applications will open soon! A short selection process will follow. Keep an eye on our agenda, LinkedIn or Instagram .

CEO for 1 Day in 1.5 minutes

“Thanks to my participation in CEO for 1 Day I have expanded my own network and also learnt a lot about how the organisation within a company works, something you cannot learn in school in theory but can only through first-hand experience.”

- Participant CEO for 1 Day 2021

These directors participated in 2024!

Are you a CEO of a company in the Food & Flower industry? And would you love to give the next generation of CEO's a "day behind the scenes"? Then sign up for participation by emailing nomi@hortiheroes.com and join this impressive list of CEO's!

Joost Gietelink

CFO Dutch Flower Group

Bas Rensen

CEO Best Fresh Group

Wim Grootscholten

Business Manager Rijk Zwaan

Puck van Holsteijn

CEO HortiHeroes and World Horti Center

Simone Keijzer

CEO Gearbox

Richard Schouten

Directeur Public Affairs GroentenFruit Huis

Ramon Verdel

CPO Royal Brinkman

Maarten Goos

Directeur Van Zanten Breeding

Rob Baan

CEO Koppert Cress

Jan Willem Griep

Directeur Syngenta

Leendert-Jan Plaisier

COO Royal FloraHolland

Rick van Zoeren

Operations Lead Bayer CropScience

Han Botterhuis

Site Director INCOTEC Europe

Theo Aanhane

Directeur Hobaho

Yvonne Watzdorf

CEO Bloemenbureau Holland

Berend van Iterson

Directeur Dekker Chrysanten

Marc Driessen

Directeur Beekenkamp Plants Ornamentals

Gerard Wijma

Managing Director Adomex

Ekko Vermeulen

CEO Benelux Floramedia

Sylvia Pennings

Director Tulip Experience Amsterdam

Sabrina van der Hoeven

Senior Vice President BU Western Europe (Stora Enso), De Jong Verpakking

Remko Muntinga

Directeur Chrysal

Leon Lankester

Directeur AAB

Frank Gerritsen

Directeur Nord Lommerse

Dolph Uittenbogaard

Directeur Finance & HR JUB Holland

Gerjo Scheringa

Directeur Euro Pool Group

Hans Quint

CEO Abemec

Raimond Lubbers

Directeur PCT Koudetechniek

Hein Bemelmans

CCO Enza Zaden