HortiHeroes Herofestival 2021


On Thursday 23 June 2022 the HeroFestival will take place. The event for enterprising impact makers, ambitious talent and curious organisational innovators. Together we provide (inter)action and a healthy dose of creative and inspiring chaos.

With a theme that puts the spotlight on successful innovations, challenging start-ups and the young talents of the future. On inspiration inside and outside the sector, with room for creating, learning, making mistakes and experimenting: WE ARE GAME CHANGERS.

“Learn from the best, apply it to the rest.”

More info and registration
On our special HeroFestival website you can find all information about this event and register.

You can also check out the programme and speakers on this page (in Dutch)!

Will you be there?



On Thursday 8 July 2021, the fourth edition of the HeroFestival – a co-creation of HortiHeroes and Rabobank – took place. In a hybrid edition from the Greenhouse Studio, students, entrepreneurs, intrapreneurs, startups and scale-ups came together to drive innovation in the Food & Flower industry.

With more than 20 speakers, the programme was packed with enthusiasm, innovative power and opportunities. Minister Carola Schouten (LNV) opened with a word of thanks to innovators in the sector.

True to tradition, the participants of the HortiHeroes Intrapreneurship Programme also took the stage. The start-up Left-O was declared the winner and took home €10,000, while the three Food Forward innovators gave a pitch about their innovative solutions and received a cheque from Rabobank in the form of knowledge, network and capital to help them further realise their ideas.

Read all about last year’s edition here*.
*This press release is in Dutch.

You can watch the after movie of the HeroFestival here. The after movie takes you back to 8 July in 3 minutes. Taste the atmosphere, check out the take-aways from the speakers and see how we are driving innovation in the Food & Flower industry together.

Curious about the photos? You can see the images made by Floris Heuer here.